IPW – Travel Industry Show 2025

IPW – Travel Industry Show 2025: A Gateway to Global Tourism Growth

The IPW (International Pow Wow) 2025, organized by the U.S. Travel Association, stands as the premier travel industry trade show dedicated to fostering business relationships between U.S. travel exhibitors, international buyers, and media. Scheduled to take place from June 14-18, 2025, in McCormick Place Convention Center in Chicago, Illinois this event offers a platform for collaboration that drives international tourism to the United States. With a legacy that spans over five decades, IPW has been instrumental in shaping global perceptions of U.S. travel opportunities, promoting destinations, and facilitating business deals that impact tourism worldwide.

Event Highlights

IPW is a unique forum where exhibitors, including representatives from destinations, attractions, hotels, transportation companies, and technology providers, engage in pre-scheduled one-on-one appointments with travel buyers and media from over 60 countries. The format combines B2B networking, educational sessions, and dynamic marketing opportunities, making it a cost-effective and powerful event for industry stakeholders.

Comprehensive Networking

The five-day event features a robust schedule of meetings, with more than 100,000 face-to-face appointments taking place. These interactions generate substantial business, valued at over $5.5 billion in future U.S. travel​.

Focus on Marketing and Media

IPW 2025 also serves as a marketing powerhouse. The Brand USA Media Marketplace provides a platform for exhibitors to engage with global journalists and influencers, helping participants showcase their destinations, services, and products to audiences worldwide.

Industry Insights

The educational aspect of the show is equally compelling. Attendees can participate in seminars led by industry experts, covering topics such as travel trends, destination marketing, technology integration, and sustainable tourism practices.

Event History: A Legacy of Tourism Growth

The IPW’s roots trace back to its inaugural event in 1969, aimed at promoting the United States as a leading global destination. Over the years, IPW has evolved from a modest trade fair into a flagship event for the travel industry. Its achievements include:

• Economic Impact: Past events have generated billions in travel revenue by facilitating international visitation.
• Industry Transformation: IPW has adapted to shifts in the travel landscape, including the digital revolution and changing consumer behaviors.
• Global Influence: The show remains a pivotal force in positioning the United States as a top travel destination, ensuring consistent international interest despite challenges like economic downturns or the COVID-19 pandemic.

Why Enterprise Businesses Should Attend

For enterprise-level organizations, IPW 2025 offers unparalleled opportunities to expand their market reach, connect with decision-makers, and stay ahead of industry trends. Benefits include:

1. Expanding Global Networks: Meet key players in the travel industry from diverse markets, building partnerships that drive business growth.
2. Showcasing Innovation: Highlight your brand’s unique offerings in a competitive, international environment.
3. Gaining Insights: Access industry intelligence to refine strategies and anticipate market demands.

Logistics and Participation

Held at the Los Angeles Convention Center, the event is designed for maximum efficiency. Exhibitors are provided with customizable booths, and an advanced online appointment system ensures targeted, productive meetings. Key deadlines include early registration discounts available until December 18, 2024​

A Must-Attend for Travel Leaders

IPW 2025 represents a convergence of opportunity, innovation, and global outreach. By participating, enterprise businesses can position themselves as leaders in the travel and tourism industry while contributing to the growth of international travel to the U.S.